This guy posts two identical videos. The first one gets 100,600 views, and the second one gets 6.1 million views. The only difference between these videos is that the first one has no text overlay and no music. The second one has a different music track and some text overlay, which is a bit worse. And here you can ask, how can some text overlay so strongly affect the perception of content? It creates context. The more understandable the context is, the more views you get. It's often just a little bit of detail that can drastically reduce reach, literally by tens of times. So, when creating Reels, pay attention to all the details that are very important, and those that are not so important.